Paul's Literature Review

Such threats [of the death of common culture] have been thematized ever since taste subcultures first came to be studied, and have as yet failed to materialise as dramatically as may have been expected; a reason for this is that no taste subculture ever operates on its own, and that no one community member ever serves as part of only one taste culture. In reality, our tastes and interests are always multiple, and more or less diverse and contradictory, our personas never unified or uniform; through our everyday interactions with others, and with culture itself, we sustain the continued engagement between the different cultural and social perspectives and communities in our society.

Clearly, such engagement is not perfectly distributed, of course; indeed, we might suggest that the quality of social and cultural exchange in society is directly related to the diversity of interests and tastes held by any one of its members. A further move towards niche cultures, far from fragmenting society, could therefore also be seen to increase our mutual understanding.

Axel Bruns: Blogs, Wikipedia, Second Life and Beyond (2008), pp271-272