There is also in today’s journalism an equally disproportionate prioritization of process over policy … Kuhn rationalizes process reporting as ‘easy’ journalism, which can be undertaken most effectively by a clique of political reporters who move habitually within influential circles and ‘corridors of power’, without the need for specialist knowledge … A study by Loughborough University for The Guardian of the UK general election campaign in 1997 found that the greatest coverage across a number of different media was of the conduct of the election. At 32 per cent it decisively beat the main policy issues in the election: Europe (15 per cent) and ‘sleaze’ (10 per cent) … Similar criticisms are made of the White House Press Corps in the USA.